Brief 1 - Windex
Prop: The cleanest glass
Media: Poster
Brief 2 - carsales.com.au
Prop: There’s a used car for every driver
Media: 3 x print executions
Brief 3 - Ikea
Prop: Give your furniture a second life
Media: TVC
Brief 4 - Heaps Normal Beer
Prop: Beer without the consequences
Media: Radio
Brief 5 - Nicorette
Prop: Nicorette helps break your habit
Media: A social idea that works on Facebook and /or Instagram
Brief 6 - Tourism NZ
Prop: Winter is different in New Zealand
Media: A PR-able idea
Brief 7 - Squarespace
Prop: Don’t just dream it, build a website
Media: Digital
Brief 8 - HCF Pet Insurance
Prop: Pets are part of the family too
Media: Direct
Brief 9 - Taronga Zoo
Prop: Every ticket to Taronga Zoo helps animals in the wild
Media: Integrated campaign
Brief 10 - Commercial Creativity
Brief: Come up with a new business idea to help over 65-year-olds be happier or healthier.