McMillian Shakespeare
McMillian Shakespeare (MMS) is Australia’s largest provider of salary packaging and novated leasing. So basically I get to write about money and cars.
I work primarily across MMS owned brands Maxxia and RemServ. I also provide copywriting for Interleasing, a fleet management company.
My role is split across three main areas.
Digital copywriting
SEO, articles, website content, social media and much more.
Blog links below:
https://www.maxxia.com.au/news/novated-leasing/how-plan-road-trip-electric-vehicle
https://www.remserv.com.au/news/novated-leasing/cheaper-ev-charging-its-possible-solar
https://www.maxxia.com.au/news/salary-packaging/what-are-reportable-fringe-benefits
Customer communications
I write customer eDMs on a variety of topics, from promotions to operational messages to apologies (because nobody is perfect!) I work closely with stakeholders to get the right message to the right people at the right time.
Internal communications
One of my favourite parts of my role. I write fun and casual articles for the company intranet about what has been happening in everyone’s world. I also write more serious content for change management projects, communicating change to a workforce of 1000+ staff.
….and when I’m lucky, I sometimes get to put on my advertising hat and work on some traditional media, such as these radio edits: